Ana Sayfa Genel 8 Temmuz 2022

Three GPS-dependent dating apps used by MSM (Grindr, PlanetRomeo, Scruff), merely available of the smart phones (we

Three GPS-dependent dating apps used by MSM (Grindr, PlanetRomeo, Scruff), merely available of the smart phones (we


All of our strategy consisted of about three parts one to took place for the other and you can partly overlapping times (once the found on schedule from inside the Contour 1 ): (i) a promotion circulated on MSM relationships apps and other sites, (ii) advertising on websites online off homosexual incidents and you can nightclubs and (iii) a beneficial poster and you may postcard-established venture into the clubs and you will gender-on-properties spots and throughout a gay-lesbian path event. Toward promotion for the dating applications and you can websites, we calculated the newest volume out-of ads revealed and click-by way of rates (CTR) and you will investigated brand new independent effect of style and you can platform to your number out-of ticks playing with a bad binomial regression model. I evaluated the techniques? success by the the arrive at (i.age. level of thoughts, amount of presses on the an ad, number of page visits into the SOHSA break out web site) and you may impact (expertise in the brand new outbreak about MSM neighborhood and reduction in how many instances) having fun with a survey at the a homosexual-lesbian road event and you may researching the latest break out way together with other nations.

Page visits for the English and you will Italian language particular the SOHSA episode site a week, in terms of campaigns revealed during a good hepatitis An effective break out one of guys with gender which have guys, Berlin, 2017 (n = 17,163)

Promotion with the dating applications and other sites

elizabeth. cell phones, tablets), and a lot of money out of eight websites available by mobiles and you can desktops have been included in the strategy during a period of step 3 months. Ads into Grindr, PlanetRomeo additionally the website plan was in fact exhibited with somewhat different running minutes between (month ten–thirteen, the analysis period), targeted at users whose GPS was found when you look at the geofence of Berlin at that time brand new ad is shown. Geofencing out of advertisements shown on the other sites are based on web browser submitting away from place (city) whenever a web site is actually utilized.

The ads had been pertaining to a web page of the SOHSA for the Berlin with pointers german born and you can English concerning constant hepatitis A great episode, HAV alert pathways, chance facts particular to help you MSM and you may recommendations for insurance coverage-shielded HAV vaccinations having MSM. The number of moments an offer is exhibited to your a software otherwise webpages when you’re decided to go to because of the a user try conveyed as the ‘advertisement impressions’. Recording and relying from everyday click numbers in the campaign is accomplished by organization of programs and you may other sites using recording pixels of the advertising.

Adverts was basically customized just like the GIF records inside about three more forms: a narrow banner (320 ? fifty px to possess cellphones; 728 ? 90 px to own tablets and you may desktops), a media-measurements of rectangle (three hundred ? 250 px to have cell phones; eight hundred ? eight hundred px to own tablets and you may desktop computer) and you can a complete-display screen format to own mobile phone fool around with (320 ? 480 px). All of them consisted of a flashing icon combined with the text line “Click here and you can include your self!” switching german born and you can English (get a hold of Profile dos ).

Into Grindr, two hundred,100000 flag thoughts and 66,666 interstitial full-screen impressions have been bought. Interstitial complete-display adverts covered the screen of their server app and have been normally displayed in the pure transition facts on circulate away from an enthusiastic app (we.elizabeth. between situations). The consumer had the choice to either faucet toward full-screen advertisement and you will continue steadily to its interest otherwise personal it and you can go back to the brand new application.

More PlanetRomeo as well as the website bundle, five-hundred,100 impressions of different partial and complete-display advertisements were delivered. The newest plan from websites within the strategy contained homosexual on the internet magazines along with MSM social media sites and you may matchmaking websites: planetromeo/de-, and

Scruff spends a free advertising system (Benevolads), designed for low-cash and you can societal wellness reasons. No-cost, geo-focused adverts are designed with a home-provider equipment that really needs a yahoo account. Advertisements are created of the posting a graphic and staying a text range. By using the membership allows tracking away from appropriate reach and you can involvement statistics (amount of thoughts and you will clicks) being up-to-date on a regular basis inside the promotion. Start and end dates of Scruff promotion just weren’t varying but instantly set-to one hundred months; quantity of thoughts presented for the promotion wasn’t adjustable either. To let testing ranging from other electronic media platforms, we within the studies only those statistics out-of Scruff that was indeed received in the data period (10 February to 1 April).

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